Shipping is the heart of your online business, so you want to make sure you get it right. The presentation is everything and when your customer gets their product, which is one of their first interactions with your business.
When starting your small business, there are many different things to consider when setting up shipping to your customers. We are here to help you through the process!
While white plastic packaging with white receipt paper is the norm, that doesn’t mean that you have to do the same. If you don’t, you are more likely to stand out from your competition! You can get decorated, or personalized bags or boxes with the product presented neatly inside. The pretty packaging also encourages people to do unboxing videos, which is free marketing for you!
Every customer loves free shipping and is more likely to see the buying process through to completion. But, free for them is not free for you. If you decide to offer free shipping, you have to be prepared to take those costs out of your margins. You could provide a flat rate for shipping that is reasonable and won’t lead to shopping cart abandonment.
You could also make a slight increase on your products to offset the shipping costs or offer free shipping with a minimum order amount. By doing that, your sales will most likely increase, but shipping is still coming out of your pocket.
Whatever you choose, choose wisely. Shipping is one of the things that scared potential customers away the most. If you charge too much, people will go somewhere else; if you charge too little, you end up losing money.
Returns And Exchanges
When a customer isn’t satisfied with their purchase, will they have to pay return shipping or will you cover it? According to the experts, it is smart to cover shipping for exchanges. It is a small price to pay to keep the sale. So if they need a different size, color, etc. maybe consider footing the bill.
Other experts say that they will not pay for return shipping. If the content on their website is thorough, they feel that people should know what they’re getting. If they don’t like it, it’s up to them to return it to the store.
Always, always, always pick up the bill for defective items. You don’t want to lose customer loyalty when your product arrives broken or damaged. You may lose money in shipping, but you will be able to keep that customer.
The most important thing to do when preparing to ship your merchandise is to do your research. What are the costs at the major shipping chains, (UPS, FedEx, USPS, etc.) and the smaller shipping companies around you? Do they offer morning or evening pickups or drop-offs? Can you negotiate prices?
Doing your research will save you money in the long run, so spend the time it takes to learn as much as you can. If you decided that BEI Delivery is your choice, we could guarantee that your packages will arrive at their destination intact and on time.
There are many other things to learn about shipping and to research before you begin selling your product.